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|Groucho Marx||George Schmidlap|
|Jayne Mansfield||Rita Marlowe|
|Betsy Drake||Jenny Wells|
|John Williams||Irving La Salle Jr.|
|Mickey Hargitay||Bobo Branigansky|
|Henry Jones||Henry Rufus|
|Lili Gentle||April Hunter|
|Tony Randall||Rockwell P. Hunter / Himself / Lover Doll|
"Man, oh man, oh Mansfield!"
In lieu of a theme song and opening of the movie, Tashlin instead over laid traditional opening credits to faux television commercials for products that failed to deliver what they promise.From this comedic segue, the film opens on a writer for television advertising, Rockwell P. Hunter (Tony Randall), who is low on the ladder at the La Salle agency, the company where he works. With the agency set to lose its biggest account – Stay-Put Lipstick – he hatches an idea to get the perfect model and spokesperson for Stay-Put's new line of lipstick, the famous actress with the "oh-so-kissable lips", Rita Marlowe (Jayne Mansfield).In order for Rita to endorse the lipstick, however, Rock has to pretend to be her boyfriend to make her real boyfriend, Bobo Branigansky (Mickey Hargitay), the star of a TV Tarzan show, jealous. Bobo leaks the news of Rita's new romance to the tabloids and Rock Hunter is suddenly famous as Marlowe's "Lover Doll". Hunter's boss decides to leverage his employee's newfound fame—however when Hunter also gets Marlowe to agree on a television spectacular sponsored by Stay-Put, Hunter becomes the advertising firm's highest regarded employee. Marlowe meanwhile is miserable—she thinks she is falling in love with Hunter, but her one real true love is the man who discovered her—George Schmidlap (Groucho Marx). Not being able to find Schmidlap, she pursues Hunter, even though her Secretary "Vi" (Joan Blondell) warns her that she is playing a dangerous game. (Ironically, Blondell, who plays Mansfield's frumpy middle-aged, all-business secretary, was herself a major movie sex symbol some thirty years before—and whose sexuality was one of the first victims of the Hays Code).Hunter soon finds fame to be a double edged sword, getting him what he wants, but with a price to be paid for that success. Women are crazy about him, and he has no peace of mind. Ultimately, he moves up the ladder at work, becoming company president, only to find it is not what he really wanted. Hunter confesses to his angry fiancée Jenny, that he finds himself at the top of the heap without any meaning and she takes him back.As Rita Marlowe opens her television spectacular for Stay-Put Lipstick, she is surprised by the appearance of the show's "surprise" guest star of (and the first real love of her life), George Schmidlap.Freed from strain of advertising, Rock and Jenny retire to the country to tend a chicken farm announcing that he has found the real living end.